Published on November 29, 2023  - Updated on December 10, 2024

How to detect weak signals : user guide In a world of increasingly intense competition, detecting weak signals has become a strategic priority for companies wishing to stand out from the crowd and ...

Published on January 08, 2024  - Updated on December 02, 2024

Understanding your customers to optimize your sales strategy A relationship of trust with your customers depends on a thorough understanding of their motivations. With this in mind, customer segmenta...

Published on May 23, 2022  - Updated on November 05, 2024

Emotional Analysis vs. Sentiment Analysis: Which Approach to Improve the Customer Experience? Automatic semantic analysis tools are becoming increasingly diverse and now offer two main approaches...

Published on January 21, 2021  - Updated on November 05, 2024

Comparison: Manual or automatic semantic analysis of verbatim? When you conduct surveys or want to analyse customer feedback in depth, it's very complicated to know how to go about it. Indeed, when...

Published on October 10, 2023  - Updated on November 05, 2024

Evaluate Customer Experience: Qualitative vs. Quantitative Evaluating customer experience  and the customer journey is a crucial element of any business strategy focused on customer satisfaction ...

Published on October 29, 2024  - Updated on November 04, 2024

In an increasingly competitive business environment, companies must now redouble their efforts to capture and retain customers. According to a recent study by Forrester ,  73% of companies now...

Published on October 29, 2024  - Updated on October 29, 2024

Reduce holiday stress with Q°emotion: How brands can manage customer emotions over Christmas Introduction: The Christmas paradox Although Christmas is traditionally a time of joy, sharing and celeb...

Published on October 16, 2024  - Updated on October 16, 2024

Optimise your customer satisfaction surveys with emotional analysis: AI methods and tools Customer satisfaction: a strategic lever with emotional analysis Customer satisfaction is now a key in...

Published on September 25, 2024  - Updated on October 02, 2024

How to improve customer retention and build loyalty with Emotional AI In an increasingly competitive market, building customer loyalty is essential to ensure the long-term future of your business. Bu...

Published on September 09, 2024  - Updated on September 09, 2024

Voice assistants, facial emotional analysis and conversational data: essential tools for businesses Discover how facial, voice and conversational emotional analysis can improve understanding of cu...