Published on December 20, 2022  - Updated on September 04, 2024

How to optimize your customer journey to enhance your marketing strategy? How to define a customer journey? In an increasingly competitive world, understanding and improving your customer journey\...

Published on August 30, 2024  - Updated on August 30, 2024

https://a.mktgcdn.com/p/GBMqJ_oTHpL_7z943h_4UhugJQkOrxBij5Q8T9kQAmA/1560x878.jpg ...

Published on January 04, 2024  - Updated on August 16, 2024

How to calculate customer retention rate ? "There is only one boss in the company: the customer! And he can fire anyone, from the CEO to the simple employee, just by spending his money elsewhere." - ...

Published on August 13, 2024  - Updated on August 13, 2024

Putting the customer at the centre of your strategy and your concerns is essential. New technologies make it possible to take the "Customer Centric" approach one step further. 1) What is the "...

Published on August 02, 2024  - Updated on August 13, 2024

EMOTIONS: THE SECRET TO A SUCCESSFUL CUSTOMER EXPERIENCE Do you think that a silent customer is a satisfied customer? Think again, because you're wrong! A customer won't always tell you ...

Published on November 30, 2022  - Updated on July 26, 2024

How can emotions impact conversion rates and retention? Emotions play an important role in consumers' buying decisions. They can be a powerful driver of conversion and loyalty. Most of the time, we ...

Published on July 16, 2024  - Updated on July 24, 2024

Case Study: The Impact of Emotion in the Tourism Sector in 2024 Introduction L’émotion plays a key role in customer satisfaction and experience in all sectors of business. And this is all the ...

Published on September 08, 2020  - Updated on July 17, 2024

How ads and influencers can associate brand and emotions ? Emotional marketing has to be used during the communication process to associate your brand with specific (mainly positive) emotions… How t...

Published on July 24, 2023  - Updated on July 11, 2024

Generative artificial intelligence to enhance the customer experience The rapid evolution of artificial intelligence (AI) has opened up exciting new prospects for businesses, particularly in the fie...

Published on May 16, 2024  - Updated on May 31, 2024

Semantic analysis and AI, valuable to email channel and customer  Semantic analysis for email stands infamous. In today's digital landscape, email remains a crucial communication channel for business...