Published on January 08, 2024  - Updated on August 09, 2024

Understanding your customers to optimize your sales strategy Building a trusting relationship relies on a deep understanding of customer motivations. In this context, customer typology emerges as a s...

Published on November 30, 2022  - Updated on July 26, 2024

How can emotions impact conversion rates and retention? Emotions play an important role in consumers' buying decisions. They can be a powerful driver of conversion and loyalty. Most of the time, we ...

Published on July 16, 2024  - Updated on July 24, 2024

Case Study: The Impact of Emotion in the Tourism Sector in 2024 Introduction L’émotion plays a key role in customer satisfaction and experience in all sectors of business. And this is all the ...

Published on September 08, 2020  - Updated on July 17, 2024

How ads and influencers can associate brand and emotions ? Emotional marketing has to be used during the communication process to associate your brand with specific (mainly positive) emotions… How t...

Published on July 24, 2023  - Updated on July 11, 2024

Generative artificial intelligence to enhance the customer experience The rapid evolution of artificial intelligence (AI) has opened up exciting new prospects for businesses, particularly in the fie...

Published on May 16, 2024  - Updated on May 31, 2024

Semantic analysis and AI, valuable to email channel and customer  Semantic analysis for email stands infamous. In today's digital landscape, email remains a crucial communication channel for business...

Published on January 13, 2020  - Updated on January 16, 2024

L'intelligence artificielle est-elle en mesure de révolutionner le marketing et l'expérience client ? Durant le mois de novembre, Q°emotion a été sélectionnée pour intervenir lors de deux évèneme...

Published on November 29, 2023  - Updated on December 19, 2023

How to detect weak signals : user guide In a world where competition is increasingly fierce, companies must find new ways to stand out and retain their customers. That's why optimizing the customer...

Published on October 10, 2023  - Updated on December 19, 2023

Evaluate customer experience: qualitative vs. quantitative Evaluate customer experience and customer journey is a key element of any business strategy focused on customer satisfaction and loyalty...

Published on November 08, 2023  - Updated on December 07, 2023

The future of emotional analysis in 2024: Predictions and trends to watch In 2024 , emotional analysis is expected to continue its rapid development. Advances in artificial intelligence (AI)...